Communications: Expectations of Change

To consider the future of communications is to be simply enthralled by the unpredictability and excitement of the constant innovations in this field. The Internet and modern technology have created an environment from which so many aspects of communications have developed, transformed, and continue to emerge almost daily.

 

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It’s a little mind-blowing to take in all of the future possibilities of communications, from social media to augmented reality to live video streaming to the growth of user-generated content, and so much more. How to pick any one area that’s more interesting than the rest? Not possible.

Pressed for an answer, though, I have to say that I am truly interested in the entire future of communications.  It is this interest that compelled me to enroll in the communications@syracuse master’s program. I have worked in the communications field for many years and am currently the head of the Public Relations/Information Department at my office. Interestingly, with all of my experience, today it’s a struggle to keep up with the rapidly shifting dynamics of communications.

But I’m not complaining. I have always been attracted to the spontaneity and vigor of the communications field and its power to connect people and provide forums for generating ideas that may enhance human existence. Media convergence on the Internet has amped-up the vitality and reach of communications and each innovation promises more excitement and more potential for human growth and development.

Change ahead sign

For the last 30-plus years, all areas of the communications field have been disrupted and reinvented. For those of us who work in the communications field or study it, change is the one thing about it that we can expect with certainty. And that is, to me, what continues to be the most interesting thing about the future of communications.

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